We don’t manage clients. We run our own campaigns.
HBA Media Lab is a performance marketing company running high-volume Nutra and e-commerce affiliate campaigns. AI builds the creatives, runs the media buying and tests landing pages — our team trains and controls the machines.
A performance lab where AI runs the routine and humans push the edge.
We build and operate our own AI agents for creatives, media buying and landing pages. Every test, angle and offer feeds back into the system so the next campaign starts smarter.
Nutra, e-com & info offers — treated like products inside a lab.
HBA Media Lab focuses on performance verticals where speed, EPC and CPA decide everything. Our internal stack is tuned for Nutra funnels, COD e-com and info funnels that can scale globally.
- We build our own funnels and affiliate stacks instead of working as a traditional agency.
- Every new hire plugs directly into a live AI system already moving serious volume.
The control room behind our media buying automation.
We combine language models, creative engines, custom rules and tracking to create a closed loop: research → create → launch → optimize → learn — then do it again, faster.
Our AI doesn’t guess. It listens to platform data, affiliate dashboards, landing page behavior and payout rules for every offer we touch.
Traders set the rules, AI plays inside them. Targets, budgets and risk limits are defined by humans.
- EPC & CPA targets per offer and geo.
- Daily spend caps, cooldown logic and cut rules.
- Compliance and creative rules for sensitive Nutra angles.
- Hook & script generation
- Angle libraries per vertical
- Shorts/Reels/TikTok prompts
- Auto-variation & fatigue checks
- Budget reallocation rules
- Bid strategy switching
- Offer & geo routing
- Cross-platform EPC/CPA control
- Offer-wise EPC dashboards
- Store & funnel breakdowns
- Anomaly detection & alerts
- Weekly AI performance reports
Performance is our only client.
A snapshot of what our systems have done so far across Nutra, e-com and info offers. Exact numbers change daily — but the direction stays the same.
A performance marketing company built for the AI era.
HBA Media Lab started as a team of media buyers obsessed with YouTube and e-com. As volume grew, manual optimization broke — so we built AI systems to handle the repetition and let humans focus on big moves.
We’re building a small, sharp team that thinks like traders and engineers — not like a typical agency.
- AI & automation builders who can turn scripts, APIs and models into real performance tools.
- Media buyers who understand EPC, CPA, LTV and can think in tests — not just in campaigns.
- Creative minds who love hooks, angles and offers, and don’t mind collaborating with AI to move faster.
If that sounds like you, scroll down and send us a short introduction. We care more about how you think than where you worked.
“Is this an agency? Will I be working on client accounts?”
No. HBA Media Lab is a performance marketing company running its own stacks. You’ll work on real budgets, real offers and real dashboards — not client presentations.
Want to build the future of AI-driven performance marketing with us?
Tell us who you are, what you’ve worked on and which role you see yourself in. No heavy HR process — just a sharp filter for people who love numbers, experiments and AI.